In recent weeks, we heard of some new things in technology that could affect or help your business.
For businesses, when technology is constantly innovating, it is important to keep up with changes. Some of the changes are relatively small, others game changing. Below are just five things that have happened in technology in the last few weeks.
In January, Google announced it was combining Android Pay and Google Wallet together under the new Google Pay brand. The newly branded Google Pay app is now available through Google Play. If you already have the Android Pay app installed there is nothing you need to do, the app will show up as ‘Android Pay’ on your phones. Evidently, the transition is still under way.
What will this do for businesses. Some businesses have found things a little confusing which is why Google has decided to consolidate all of its mobile payment services as Google Pay. It has been compared to another competing service. Google are trying to make Google Pay an easy one stop solution, as mobile payments are still lagging behind projections.
Google have also unveiled a new ad unit for AdSense as part of its effort to add more artificial intelligence into its business—to potentially attract more publishers who want to advertise but don’t have the time or other resources to do that. Google is debuting “Auto Ads—a new ad unit that uses machine learning to “read” a page to detect and place what kinds of ads might be appropriate to place there. Publishers activate Auto Ads with a single line of code on the page.)
How might this affect your business. If you’re using AdWords then this is another interesting offering that may get your ads better placed on targeted sites…and generate more traffic to yours.
Facebook Messenger has also had changes. It now lets users add more people to a voice or video call without hanging up first. Prior to this, those who wanted to turn a one-on-one call into a group call needed to end the call and then go through the process of starting another call. This new feature is now available with the latest Android and iOS Messenger update.
For businesses, it shows the Facebook’s Messenger product is continuing to grow as a business tool and making it easier to conduct group calls.
In Australia, the NDB scheme now requires small businesses to report all instances of personal data breaches to affected stakeholders and government authorities. “By reinforcing accountability for personal information protection, the NDB scheme supports greater consumer and community trust in data management,” the government said. Fines for not complying could be as much as AUS $1.8 million (US $1.4 million).
Cryptocurrency mining has also been in the news. You need lots of computers to mine cryptocurrencies and this demand has created a boon for computer shops in Asia. Customers are flooding in looking for already built machines or parts like motherboards, fans, power cords and other equipment needed to build the machines that are necessary to do the mining. So, suddenly PCs are in big demand.