Samsung’s executive vice president, Seunghwan Cho, said: “This new artificial intelligence research centre in Cambridge is one of the key milestones in the long-term strategy of the company. In this new world of connected devices and services based on AI, Samsung’s vision is to help people do their jobs and live their lives better. We enable a physical connection between people and information, finding new ways of working together to develop more human-centred technology that serves the needs of users first.”

The new research lab will be named The Samsung AI Centre Cambridge (SAIC-Cambridge) and will be headed by Professor Andrew Blake, former director of Microsoft research in Cambridge and most recently research director of the UK’s national centre for data science and AI, The Turing Institute.

He said “This new centre signifies Samsung’s commitment to the advancement of AI. The centre’s research will help us to better understand human behaviour, exploring areas like emotion recognition, and further expand the boundaries of user-centric communication to develop AI technologies that ultimately improve people’s lives.”

The government recently announced its ‘AI sector’ deal by pledging £1 billion to drive AI research in the UK and Theresa May, Britain’s PM, spoke about the announcement from Samsung saying “Today’s announcement by Samsung will create high-paying, high-skilled jobs and our modern industrial strategy will encourage further investment like this all around the country. It is a vote of confidence in the UK as a world leader in artificial intelligence, and the new AI research centre will benefit from the world-renowned talent and academic prowess of Cambridge.”

Hyun-suk Kim, president and head of Samsung Research said “Samsung has a long history of pursuing innovation and we are excited to be bringing that same passion and technology leadership to AI.”

“With the new AI Centres and recruitment of leading experts in the field, our aim is to be a game changer for the AI industry.”

“AI is being adopted in virtually every facet of our day-to-day lives and as a society, we are at the brink of realising near-exponential possibilities to make our lives easier through this powerful new technology, Samsung is well-positioned to bring this innovative user-centric AI to market as it is uniquely capable of realising connected AI due to its diverse product portfolio and its scale.”

Samsung added that it aims to expand its R&D workforce in the UK, including AI experts, from the current number of 250 to 400 in the future.

Under the government’s AI sector deal the money will be spent on funding 1,000 PhDs related to AI by 2025 as well as the development of the Turing Fellowship programme, set up to grow research talent in the UK. The funds will also go towards training 8,000 specialist computer science teachers for secondary schools across the UK.