The number one CRM (Customer Relationship Platform) Salesforce have teamed up with Apple to bring together their CRM system with iOS.
As a direct result of the collaboration a newly redesigned native Salesforce App for iOS will be available early next year.
The new partnership will see Salesforce working with Apple to implement features like Face ID, Business Chat, and the new-in-iOS-12 Siri Shortcuts.
Much of the focus seems to be on Siri, at least for Apple. Tim Cook, CEO of Apple told Reuters,
“If you look at enterprise in general, voice has not been used as much as in consumer. We’re going to be able to provide the sales rep instant access to things using your voice instead of clicks and going through different apps. We’re changing the way people work, and that’s always been at the heart of what Apple is about. Changing things for the better.”
The two companies will also work together on a Salesforce Mobile SDK that’s optimised for Apple’s Swift coding language. An SDK, or software development kit, is typically a set of software development tools that allows the creation of applications for a certain software package, software framework, hardware platform, computer system, video game console, operating system, or similar development platform.
With an SDK, developers will be able to build iOS apps that use the Salesforce Lightening Platform as a cloud backend.
The companies will also provide tools and resources for millions of Salesforce developers to build their own native apps with a new Salesforce Mobile SDK for iOS, and a new iOS App Development course on Trailhead, Salesforce’s free, web-based learning platform. It has already introduced courses on building iOS applications using Swift.
Tim Cook continued: –
“We’re excited to work with Salesforce and that their industry-leading CRM will embrace native iOS and deliver exclusive new features on iPhone and iPad. With the powerful combination of iPhone, iPad and iOS — the best hardware and software for business — together with native Salesforce apps and the new Salesforce SDK, we can deliver great customer experiences for businesses around the world.”
Marc Benioff, Chairman and co-CEO of Salesforce said: –
“With this partnership, we’re bringing together the world’s number 1 CRM platform with iPhone and iPad, the world’s best devices for business. Together, Salesforce and Apple are defining a new era of mobile innovation with native apps on iOS, and empowering millions of people with access to Trailhead and the skills they need for the jobs of the future.”
According to Reuters, around 5 million developers are using the Lightning Platform today, versus the 20 million making apps for Apple devices. The SDK will launch “by the end of 2018.”
Still, those are valuable developers to appeal to, and the enterprise segment is one that Apple has pursued aggressively. It announced a“landmark partnership” with IBM in 2014 and followed that up with deals involving Cisco, SAP and others.