Nearly 60% of activity on the web now comes from mobile devices.
Optimising your site for the mobile audience is now a must for increasing revenue and growing businesses.
What customers see and what works for them when they visit desktop sites may fall flat with a mobile audience. Having a mobile-first mind-set is needed for businesses to increase growth and grow leads.
So, what can you do to convert your mobile visitors into subscribers and customers.
Well, one way is to promote your campaigns in a ‘sticky header’. This is one of the best ways to give your campaigns the maximum visibility without annoying the visitors to your site on mobile devices. How does that work? ‘Sticky headers’ remain visible as your visitors scroll through your web page by attaching to the top or bottom of the page.
How could you use ‘sticky’ headers’ effectively to drive conversions on your site? Using time sensitive offers, to create a sense of urgency, is one way. Many customers respond to enticing CTA. In marketing, a call to action (CTA) is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.
Using a redirect to popular content, such as contests, landing pages or your product page can increase attention. Grow your email lists by adding an opt-in form inviting people to subscribe to your newsletter.
One of the things many customers dislike is ‘pop-ups’ as they disrupt the visitors browsing experience. However, customers are more likely to engage with pop up forms if they initiate it themselves by clicking on a link or other CTA
Often, the best results come when your image or link becomes a 2-step opt in campaign. Visitors who click on the button will see a pop up asking them for more information. The 2-step concept uses the idea of the ‘Zeigarnik Effect, which states that people who initiate a process are more likely to finish it. As the pop up appears on the same page, the usual natural ‘drop-off’ is eliminated. Drop-off can happen when visitors are directed to another page to complete the action. Coupled with content upgrades, the 2-step option can increase conversions exponentially.
Nearly 80% of mobile audiences do not complete their online purchases. Business is being lost by not investing in converting mobile users into customers.
Targeting your mobile customers with a popup campaign by monitoring when they stop all activity on your site including, scrolling, mouse movement, or typing is important. If a visitor has stopped all activity it probably means they are about to exit your site without engaging in your marketing campaigns.