Biddable Media Executive

Posted 3 years ago

Koypo is looking for an experienced digital marketing professional to grow our paid social and native marketing campaigns.

This career is perfect for someone ambitious who shares our enthusiasm for native and paid social marketing and who wants to be part of a collaborative business environment that values and encourages autonomy and responsibility in every role.

 

The Role:

  • The primary focus of the role is to use Koypo owned websites to generate consumer enquiries via Native and Paid Media channels.
  • Design and implement campaigns on Taboola, Outbrain and other premium Native marketing platforms.
  • Achieve clearly defined campaign KPI’s specifically focused on CPL and CPA.
  • Work with the analytics team to design and monitor campaign performance KPI’s and quality.
  • Work with the UX designers to help in landing page optimisation and content development.
  • Work closely with and report directly to the Directors.
  • This role is not client facing which means your entire focus can be on campaign management, execution and optimisation.

 

Successful candidates must have:

  • At least 1 year’s experience in running campaigns on Taboola, Outbrain and or other native marketing platforms.
  • At least 3 years experience working in Paid Social, PPC or Biddable marketing channels.
  • A deep understanding of performance marketing.
  • A deep understanding of CPL, CPC, CPA
  • An analytical mind capable of making data driven decisions and learnings.

 

Extra bonus if you have:

  • Experience in running paid social campaigns on Facebook, Instagram, Twitter etc.
  • Experience in running Adwords PPC campaigns.
  • Adwords certified.
  • Experience in finance, gambling or gaming verticals.
  • Experience with Tableau BI platform.

Apply Online