Mobile internet traffic now surpasses desktop traffic with smartphone users accounting for a third of the global population. Digital marketers have been quick to invest both money and time into mobile advertising and content. Consumers now expect 24/7 accessibility at their fingertips. Whilst demands are still met online, offering a multi-channel approach to customer services is…

Financial services marketers in 2017.   What are the priorities for financial services marketers in 2017? In a report entitled ‘Digital Trends in Financial Services and Insurance’ issued by Econsultancy in association with Adobe, an attempt is made to answer this and a variety of other questions. Below are just some of the outcomes in…

Facebook Stories now replaces Messenger Day with synced cross-posting   By cleaning up the redundancy in Snapchat Stories clones Facebook will get rid of the Messenger Day brand and merge the app’s stories feature with Facebook Stories, now to be called just ‘Stories.’  Viewing will be synced so that 24-hour ephemeral posts in Facebook or…

  What is Blockchain. We are hearing more and more about Blockchain but what is it. One of the industries which has recently been taken by storm by blockchain is advertising. An industry predicted to reach eye watering expenditure levels of $120 billion by 2021 in the US alone. It is little wonder that companies…

The hope for the next generation of businesses is that the large quantities of data already accessible to the masses will lead to better planning in everything from better marketing campaigns to better decision making. The biggest advantage of ‘big data’ is that it is visual and quantitative. In the years to come the hope…