How will facial recognition technology change online marketing. If you have one of the latest iPhones you will know it comes with Face ID technology. This technology includes sensitive cameras and sensors to detect the unique facial structures of the person using it. Just now, it is used mainly as a way to unlock your phone…

Mobile internet traffic now surpasses desktop traffic with smartphone users accounting for a third of the global population. Digital marketers have been quick to invest both money and time into mobile advertising and content. Consumers now expect 24/7 accessibility at their fingertips. Whilst demands are still met online, offering a multi-channel approach to customer services is…

Financial services marketers in 2017.   What are the priorities for financial services marketers in 2017? In a report entitled ‘Digital Trends in Financial Services and Insurance’ issued by Econsultancy in association with Adobe, an attempt is made to answer this and a variety of other questions. Below are just some of the outcomes in…

Koypo Launches Its Shiny New Website.   Finally, after months of work and endless ‘site chats’ we have launched the new website, www.koypo.com.   We thought long and hard about what makes a great B2B website.   We put as much effort into koypo.com as we do with all our consumer brands but unlike our…

Data Storage and transfer arrangements Privacy watchdogs say most organisations unclear about data storage According to a study carried out by data protection authorities around the world in Oct 2017, privacy notices on mobile apps and websites do not explain in which country personal data that has been collected is stored.   The Global Privacy…

Facebook Stories now replaces Messenger Day with synced cross-posting   By cleaning up the redundancy in Snapchat Stories clones Facebook will get rid of the Messenger Day brand and merge the app’s stories feature with Facebook Stories, now to be called just ‘Stories.’  Viewing will be synced so that 24-hour ephemeral posts in Facebook or…

  What is Blockchain. We are hearing more and more about Blockchain but what is it. One of the industries which has recently been taken by storm by blockchain is advertising. An industry predicted to reach eye watering expenditure levels of $120 billion by 2021 in the US alone. It is little wonder that companies…

  IN 2016 UBER, the company responsible for the taxi ride app, concealed a hack that affected 57 million of its customers and drivers. The company has now confirmed this. It also paid hackers $100,000 (£75,000) to delete the data. When Bloomberg broke the news, the former Chief Executive of Uber, Travis Kalanick confirmed they…

App stores in China have removed the Skype call and messaging service, one of several apps to have been removed. Apple has said that it has also been removed from the Apple app store in China.  The government has given the reason that the app does not comply with local law. Owners of Skype, Microsoft…

GDPR aims to standardise data privacy laws and mechanisms across industries, regardless of the nature or type of operations. Because of growing concerns regarding identity theft, cyberattacks, hacking, unethical use and safety of personal data, the new legislation due to come into force on 25th May 2018 in the EU is designed to safeguard the…

The hope for the next generation of businesses is that the large quantities of data already accessible to the masses will lead to better planning in everything from better marketing campaigns to better decision making. The biggest advantage of ‘big data’ is that it is visual and quantitative. In the years to come the hope…

According to research carried out by the Citizens Advice Bureau, credit card companies and banks have increased the credit card limits of over six million people without their consent. The CAB also say that it is those consumers who are struggling financially who are the ones more likely to have been given extra credit. The…

Financial Institutions and joining force to solve the cloud compliance dilemma. Regulation of cloud services is intensifying and for financial institutions it has become a major threat to their growth and innovation. Companies are finding that they are having to invest huge resources into ensuring cloud security, data protection and privacy. There are now an…